Owning a shop in Covent Garden, Orla originally started out as a print designer for Esprit, before studying an MA at The Royal College of Art to learn more about fashion. From here, she worked for Club Monaco (now owned by Ralph Lauren) whilst starting up her business. Now she works as a visiting professor at The Royal College of Art whilst running her business and promoting her own brand.
One of Orla Kiely's biggest boosts to her brand was when Kate Middleton wore one of her dresses in 2012 to The Art Room in Oxford. This caused a 'frenzy' over the dress, especially when the dress went on sale, reducing the original price of £325 to £162.50; this made the dress sell out in minutes.
Kate Middleton then wore the dress again on a charity visit this month, proving the brand to be one that she likes. Even her mother wore an Orla Kiely dress to meet her new grandson in July.
Orla Kiely's Dress design that Kate Middleton wore:
Kate Middleton wearing Orla Kiely's dress to The Art Room in Oxford:
Carole Middleton, Kate's mother, wearing an Orla Kiely print dress:
References:
http://fashion.telegraph.co.uk/news-features/TMG8020570/The-world-of-Orla-Kiely-designer.html
http://www.orlakiely.com/uk/
CATEGORY: ART & DESIGN and SOCIETY and RETAIL
No comments:
Post a Comment