The new Lexus TV advert, 'Poise', is one of the best business class car adverts I have seen broadcast in the last decade. It combines the elegance, speed and accuracy of a ballerina and integrates this with the sophistication, class and sheer control of the Lexus. This is supported by the advert's slogan "A stronger body for greater control", this shows that the stamina and strength a ballerina uses is directly comparable with the quality of the body-work and mechanisms of a Lexus.
The advert is featured in black and white to give a sense of purity to the product and the brand of Lexus. In addition, the shadowing creates mystery, which entices the audience to find out more about Lexus and what they have to offer. Therefore Lexus are communicating efficiently and effectively with its audience, making it one of the best business car adverts on TV.
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