"We don't eat food. We eat packaging."

Choice is what our brains are stunned by when we go food shopping in a supermarket. We aren't attracted by what we are actually buying, in fact the packaging and brands are often the ones buying us. We are catalysts, enticed into buying a product, so our opinion can be passed on to others who will hopefully become consumers. Spreading the knowledge of these brands creates an empire that builds a brand up to earning millions, or even billions.

Packaging is at the core of food shopping. It creates an identity for products, as well as preserving them and keeping them fresh. The visual aspect of a product is used to target consumers. If the consumer doesn't find the packaging attractive, they will assume the food won't be nice and therefore will avoid buying that product.

As consumers, we eat with our eyes. We are looking for something that will stand out and showcase the true product inside. A product that will please us and showcase what is within the packaging to its full potential, avoiding disappointment.

References:
http://www.ehow.com/about_5365305_packaging-important.html

CATEGORY: ADVERTISING