How to Make it as an Advertising Creative is a book is written by Simon Veksner and the foreword is written by David Droga. In this review I will be discussing the foreword only and how this really sets the tone for the rest of the book.
From simply opening the book to beginning to read the foreword, this book captures you with the warmth and interesting points David Droga puts across to us as the reader. He entices us into wanting to know more about what's written in the book by giving us glimpses of what it contains, whilst keeping a sense of mystery around the subject matter.
Although, the most interesting part is when he says 'attitude is crucial'. He explains that the work and talent behind the work and the environment aren't the key feature in this industry, but your attidtude towards the work is. Everything else just enhances this to help you to achieve for full potential.
Droga discusses what is needed to gor far in the creative industry and how people's stereotypical views on job roles limit us and that we need to step outside the box in order to be seen and become known.
This is why this book is a 'must-read'. In the foreword it shows you how this book will open your mind to look for new opportunities and to understand how you can get those opportunities to come your way.
References:
How to Make it as an Advertising Creative; Simon Veksner and David Droga; 2010; Laurence King Publishing
CATEGORY: ADVERTISING and BOOKS and CAREERS
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