The Importance of Drawing in Advertising

All advertising concepts are produced on paper before being digitally produced. The original ideas known as 'scamps', 'roughs', 'thumbnails', 'tissues' or 'comps' are always simple and hand-drawn before the rest of the idea is put together. Robert Brown, a famous art director once said:

"It is an advantage to be able to draw, as it enables you to put down an idea on paper. If you understand perspective, know how light behaves, how anatomy works and how to make use of white space, it will help you do a layout. I use a Pentel to draft an ad and a computer to craft it."

References:

The Advertising Concept Book; Peter Barry; 2nd Edition; 2008 and 2012; Thames and Hudson

CATEGORY: ART & DESIGN and ADVERTISING