Friday 13 December 2013

The Effects of Stereotyping in the Modelling Industry

Currently the modelling industry is lacking in models that are shorter than the standard 5'8" model and older than the average 18-30 age group. This is due to the stereotypes within this industry and how the media portrays models.

The media generally chooses to show more female models who are around 6ft tall, in their early twenties with  blonde hair and blue eyes. As a result, the public believe this image is the only image that can enter the modelling industry. As a result, it means the industry is now lacking in models from all other areas of the industry.

The modelling industry is generally a risky industry to be involved in, with the acceptable age of entering being very controversial. Some companies accept 18-year-olds without a parent attending with you and others accept 21-year-olds, 23-year-olds or even 25-year-olds before you're allowed to attend photo shoot without a parent or guardian.

This is because companies don't want to risk or get involved in the abuse of using models and therefore often require those that are slightly more mature to enter the modelling industry, or to attend with someone more mature with them, such as a parent (someone who has direct control and influence over their child's choices).

This obviously impacts the age of those entering the industry and with your image being of strong importance, the youngest with the most acceptable age tends to do well, hence why most models are in their early twenties.

However, for the media's portrayal of models to change, a greater variety of people need to apply to be models. As a result, if we want change to happen in this industry, we need to make change happen.

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